Identity and print design for a premiere ophthalmology conference and corresponding research publication by Columbia University Medical Center and NewYork-Presbyterian

Precision Ophthalmology 2025: In Our DNA is a one-of-a-kind conference and publication focusing on the most up-to-date research in precision ophthalmology and is geared towards ophthalmologists, vision scientists, ophthalmic geneticists, and trainees of every level. We were tasked with creating an original identity for the conference and designing a complementary 80 page research report.
We based our cover design on a genome sequence map and referenced the standard color representations for ATCG (blue, green, yellow, and red) for our color palette. This radiating pattern became the motif running throughout the publication. Our goal was to create an eye-catching piece, with bold color and dynamic layouts, that looks as cutting edge as the research it presents. See full publication HERE.








